Responsible consumption – Overview
In the area of consumption, it is easy to illustrate how individual actions, but also local and regional circumstances, affect global warming. Because our consumption patterns have a significant impact on the economic and social situation of people, and also on the state of the environment. Individual behavior as well as political, economic and structural conditions affect the climate, biodiversity and our health.
We understand consumption not only as the private consumption or consumption of goods and the use of services.
The further definition in the sense of “wasting” should also be explicitly simplified here.
In order to keep consumption and thus the functioning of the economic cycle going, (new) interests, needs and desires must constantly be awakened in consumers.
What is: Responsible Consumption
Based on the Brundtland Commission’s classic definition of sustainability, consumption is sustainable “if it leads to the satisfaction of the needs of all people living today and does not endanger the ability of future generations to satisfy the needs.” Ulf Schrader/Ursula Hansen, Sustainable Consumption, in: UmweltWirtschaftsForum (UWF), 10 (2002) 4, pp. 12 – 17.
In this concept, the sustainable consumer is no longer an egoistic benefit optimiser, but an ecologically and socially responsible citizen who considers the consequences of his actions, especially when it comes to consumption. Sustainable consumption therefore does not restrict freedom of consumption, but rather makes it possible to shape it responsibly.